I conducted comprehensive research into various animation roles that piqued my interest, primarily focusing on visual development due to my background as an illustrator. As part of this exploration, I engaged in an insightful interview with Zhang Chi, an esteemed character designer in the animation industry. Our discussion delved into his work process and conceptual methodologies as an animation character designer.
Zhang Chi notably categorizes animation into two distinct factions: character animation and experimental animation. He further segments character design into Japanese, American, and French commercial animation styles, with the latter bearing closer resemblance to comics.
Regarding his career trajectory, Zhang Chi finds himself drawn towards the visual development phase, considering it a realm where he explores aesthetics with heightened creativity. He adeptly merges diverse cultural elements into his designs and possesses a unique ability to envision unexpected character transformations by observing various creatures. For Zhang Chi, visual development embodies a more enjoyable facet compared to animation creation.
Within the animation studios where he has contributed, Zhang Chi outlines a structured design process:
Initial briefing by the director or writer, outlining character details and personal experiences.
Collation of information, references, and conceptualization of the character by the visual artist.
Deeper research to refine the character concept, followed by feedback to the director to stimulate ideation.
Collaborative discussions with the director lead to the character design stage, necessitating comprehensive multi-angle character drawings, encompassing silhouettes and varied expressions.
Presentation of character visuals, incorporating different perspectives, expressive designs, and action sequences by the character designer.
When questioned about advice for aspiring character designers in animation, Zhang Chi emphasized the following: Embrace boundless imagination, allowing ideas to flow freely while initially envisioning the impressions a character evokes. Foster a habit of continuous learning and accumulation of knowledge, even beyond drawing. Cultivate curiosity, using natural elements such as creatures and architecture as reference points. Beyond surface visuals, invest time in comprehending the cultural narratives behind the imagery.”